Database Marketing Glossary Term
Glossary of Printing Terms

Database Marketing
The use of computer files containing data such as names, addresses, marital status, age, needs and other relevant facts to market a specific product or service to prospective customers. Sometimes referred to as target marketing, it allows for targeting of the audience in order to improve respones rates.

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Open Database Connectivity (ODBC)
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Database Publishing
Database Management System (DBMS)
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