Knowledge -
Copy Placement

Promotional Mailers

When designing a folded mailer, it is a good idea to have a sample of how it will be folded. The sample will help when deciding where copy should be placed so that it falls in the right location when folded. At times the copy may flow across folds from one panel to the next.

Placement of the mailing information is critical. The delivery information must be located on one of the outside panels of the finished folded mailer. Also, the placement of the copy on the panel must meet the requirements set up by the United States Postal Service. See Postal Regulations - Outgoing Mail for more details.

If the mailer contains a business reply card, it should generally be located on one of the end panels of the flat (unfolded) mailer so that it can be easily detached from the mailer. The business reply card must also meet the requirements set up by the USPS. See Postal Regulations - Business Reply Mail  for more details.

Back to Top

More Promotional Mailers - Construction >>
Enter keywords to search
PrintingTips.Com Knowledge
Print Preparation
Print Products
Continuous Products
Direct Mail
Integrated and Affixed
Laser Sheets
Continuous Mailers - Construction
Promotional Mailers - Construction
Self Mailers - Construction
Single Sheet Products
Unit Sets
Features of Interest
Featured Ad
Terms of Use |  Privacy Policy |  Site Map |  Index |  Contact Us
Reproduction in whole or in part without written permission is strictly prohibited.
Copyright 2015 Tecstra Systems, All Rights Reserved, PrintingTips.Com

Knowledge and printing advice brought to you by

Printing Tips Home Customer Service Knowledge Glossary Printing Tips Home